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by Mike Pavlichko
Over the last couple of years, my presence on Twitter has grown to the point where it has become the dominant way of promoting my high school sports coverage, whether on terrestrial radio or on Central Jersey Sports Radio.
One of the followers I picked up in the last couple of years was George Ross.
If the name isn’t familiar to you, it should be, especially if you have a son or daughter who plays high school sports.
George is with New Jersey Recruit Look, an organization dedicated to helping student-athletes and their families through the process of college recruiting.

But more than that, as George points out, unless you’re a future NFL first round draft pick, colleges aren’t always going to come calling on their own, no matter how good you are. Often times, a prospective college athlete has to everything they can to promote themselves.
Sure, many kids will post their highlights on social media, but you’re not always guaranteed to get the attention of your Number One college choice. And it can be time-consuming and exhausting.
Enter George Ross. He’ll help evaluate a student-athlete, then guide them along the way. Not just to play for a college or university, but to find the right academic fit, and earn scholarship money as well – even when athletic scholarships aren’t available.
Listen below to Part 1 of a three-part series with George Ross.