When C.J. Hendricks put aside his baseball uniform, stepping away from coaching to lead the South Brunswick Athletic Department, the book was out quickly on his style: He would use all the newest technology available to promote his school’s athletic teams, the student-athletes, their coaches and their achievements.

Now, he’s added the Greater Middlesex Conference social media channels and website to his list of 24/7 tasks, taking over those duties this past December.

Social media knows no deadline, other than “get it up as fast as you can.” It can be a beast to maintain. But Hendricks has the chops for it.

When he first started at the Vikings’ Athletic Director, he debuted a feature called “94 Feet,” based on the Jay Bilas feature where he’d walk the length of a basketball court with a player or coach, and learn more about them.

Hendricks took it, adapted it, and ran with it. And in some cases skated or swam with it, to be more accurate.

Yes, he interviewed student-athletes and coaches in all kinds of sports, donning skates and even jumping in the pool last December to chat with swim coach Ryan Webb.

Now, he’s planning on bringing many of the same kinds of ideas to the Greater Middlesex Conference website, which can be found here, as well as the league’s social media channels. It’s all part of telling the great, positive stories about the conference, its student-athletes, coaches and more.

And we all know there are plenty of great stories to tell.

Click below to hear South Brunswick Athletic Director C.J. Hendricks talk about promoting the Greater Middlesex Conference through its website and social media channels: